Why Marketing Should Transition From Skype for Business to Microsoft Teams

Posted by Gary Utley on February 7, 2019

Could your marketing team use help with communication? Microsoft Teams provides a full collaboration suite, through which marketers can communicate effectively from anywhere in the world. Through Microsoft Teams, your marketing department can improve its productivity, brainstorming and producing final deliverables much faster. Even better, Microsoft Teams is integrated with a number of MS Office solutions and third-party solutions, many of which are designed specifically for the marketing industry.

Many teams are still using Skype for Business, but this technology is quickly becoming eclipsed by more robust, modern utilities. Here are the advantages of switching from Microsoft Skype to teams.

Why Teams Belongs in Your Marketing Stack

While Teams isn't a dedicated marketing platform, it still inhabits a very important place in the world of marketing. Microsoft Teams is an all-in-one collaboration tool, which can be used for everything from scheduling to project management

With Microsoft Teams, your marketing team can:

  • Easily interface with team members throughout the world. Many marketing teams are now operating remotely, with members in extremely diverse locations. Microsoft Teams is an online, platform-independent interface that can be accessed from anywhere.

  • Track previous communications and collaborations. Within Microsoft Teams, marketing specialists can review previous communications and meetings, easily referencing information that has already been shared and cutting down on a need for excessive communication.

  • Connect to relevant files and documents. Microsoft Teams can directly connect with documents and files within the MS Office ecosystem, making it easier for the marketing team to work on shared documents. Further, screen sharing makes it possible for the marketing team to work on documents together in real-time.

  • Track changes and add notes to documentation and deliverables. Team members will be able to review when documents were modified and add notes to documents as needed, thereby streamlining the workflow and ensuring that nothing is missed.

  • Integrate with task management and project management solutions. A number of third-party integrations and MS Office integrations are available for Microsoft Teams, making it possible to launch any number of solutions -- including solutions such as Salesforce or Asana -- directly from the Microsoft Teams dashboard.

As part of the Office 365 ecosystem, Microsoft Teams provides complete integration with many of the other tools a marketing team will need. Further, it's an intuitive, easy-to-use solution -- something that all marketing team members, regardless of technical background, will be able to use easily.

Teams = Seamless Marketing

One of the major reasons to switch from Skype to Teams is that Microsoft Teams is able to provide a seamless platform for both collaboration and communication, thereby allowing a marketing team to work together far more closely. Skype is designed primarily to facilitate chat, voice, and video communications -- and while it's a superb tool for just that, it isn't well-integrated into document management or digital workflows.

In Microsoft Teams, all members of a marketing team will be able to work effectively together through screen sharing, document sharing, and other real-time collaborative tools. Content writers and designers can share a screen to discuss a single piece of content, while SEO experts and web designers can work on a website together via a video conference. Email marketers can ask quick questions of the sales departments, while sales departments can quickly review shared documents to align their own messaging.

For everyone involved, all of the document, content, and communications are easily searched and shared, so everyone remains on the same page. This increase in transparency and visibility is also an increase in accountability: everyone is aware of who is responsible for each stage of the product and, together, can fulfill these goals.

To go a step further, Microsoft Teams can also be integrated into MS Calendar and MS Project. With MS Calendar, the marketing team can set deadlines and share them, with a single shared calendar that everyone can consult. With MS Project, the marketing team can create milestones and tasks for each project, assigning them to specific marketing team members, and managing all of their task management and project management in a single, consolidated platform.

But Why Not Just Use Skype?

Skype for Business is similar to Microsoft Teams, but it isn't nearly as robust. In the past few years, Microsoft has focused nearly all of its efforts into developing out the Microsoft Teams platform over the Skype for Business platform. As a consequence, the features that are designed to make collaboration and communication more effective for the modern business have all gone into Microsoft Teams. Skype for Business is still being supported, but it's likely not for long: Microsoft Teams is eventually going to replace Skype as a technology. It's better to switch from Skype for Business to Microsoft Teams now -- rather than having to learn a new workflow later.

Is your marketing team ready to start collaborating? We can help. Get started with Microsoft Teams today by contacting the experts at CWPS.

Skype to Teams Migration Ebook

Topics: skype for business, Microsoft Teams