4 Ways You Can Start Utilizing Artificial Intelligence for Business

45756076_s (1).jpgAI has finally become advanced enough that it can enter into common usage for many businesses, ranging from advertising and marketing solutions to complex business analysis and intelligence suites. In the coming years, artificial intelligence for business will undoubtedly grow more sophisticated -- and more vital. Organizations should start thinking now about how they will begin integrating AI into their operations. Here’s a few ways business can start utilizing AI today.

1. Making Faster, More Educated Decisions

Much of a company's profitability lies in its ability to make fast and strategic decisions. Through products such as Amazon Machine Learning, businesses can quickly analyze large volumes of data to give them a firmer foundation on which to build. Machine learning begins with big data: large data sets that many organizations are now collecting but not effectively using. Through machine learning, this big data can be compiled and analyzed in a predictive fashion, yielding results that a business can use to identify the right strategies for the future.

2. Achieving Better Security, Monitoring, and Authentication

Cyber security has become one of the chief concerns for many organizations. From small businesses to national corporations, businesses are being constantly targeted by sophisticated cyber criminals. Cylance Protect and other similar products offer advanced threat protection through the use of advanced AI and machine learning algorithms. AI algorithms can detect suspicious activity throughout a network, thereby identifying high-risk situations even if the exploit itself is invisible to the system.

3. Boosting Sales and Lead Generation

Perhaps one of the most visible benefits of artificial intelligence has been in its ability to boost sales. Salesforce has been using big data to identify, engage, and secure leads for years. As big data has become more complex, so have the algorithms used to analyze it -- leading to Salesforce Einstein, an AI data scientist that can predict outcomes, recommend strategies, and automate tasks

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4. Developing New and Proprietary Technologies

Machine learning APIs now exist that allow organizations to develop their own new and proprietary technologies. Google offers natural language APIs, cloud speech APIs, and translation APIs which can all be leveraged by large organizations to create artificially intelligent systems. Though this may seem like an incredible undertaking, it's this type of development that can keep a business from being disrupted or supplanted by newer competitors. 

Artificial intelligence for business is designed to find patterns, automate systems, and provide for better data analysis overall. Through artificial intelligence, many organizations will be able to streamline their security, improve upon their sales, and even empower themselves to make faster, more educated decisions. The power lies within the tools that are currently being developed to leverage both AI and machine learning technology -- tools which are likely to become even more common in the coming year.

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Why Your Business Should Consider Cylance's Next Generation Anti-Virus

Antivirus and malware solutions have always had to play "keep up" with viruses, worms, trojans, and other malicious code - until now. CWPS has partnered with Cylance to offer CylancePROTECT, a next-generation antivirus platform that leverages machine learning and algorithmic science to better secure IT infrastructures from new and incoming threats. CylancePROTECT is an innovative, revolutionary solution that learns through pattern recognition, identifying and dealing with never-before-encountered system vulnerabilities.

Protection Against a Constantly-Shifting Enemy

Conventional antivirus software operates by identifying known vulnerabilities and exploits. As new exploits are discovered, they are loaded into a consolidated database. The antivirus solution looks for markers which indicate that these exploits may be active on a computer system. As viruses, worms, trojans, and other exploits evolve, the antivirus database must be continually updated to keep up. And if an exploit isn't discovered, there's very little that the conventional antivirus solution can do to protect your system.

Enter the next generation anti-virus solution. These work to protect companies through pattern recognition. Rather than identifying previously known viruses and malicious programs, next generation solutions identify patterns of activity that indicate that a malicious program may be attempting to attack a system. Traffic is analyzed and data is mined to keep a log of any suspicious activity, thereby improving audit procedures, while IT and network administrators are notified of any potential breaches or attack attempts.

Distinguishing the Next Generation from the Old Generation

Heuristic learning is the most significant benefit of next generation antivirus solutions, but it isn't the only distinguishing factor between next generation and older, more conventional antivirus technology. Next generation antivirus solutions include many other improvements, such as:

  • No reliance on daily updates. Modern antivirus solutions have to be updated on a daily basis to keep abreast of new vulnerabilities. However, these updates can create new issues and vulnerabilities, and if the system isn't updated regularly, it won't function properly. Next generation antivirus solutions do not need to be regularly updated: their learning and analysis programming is built-in.
  • Better system performance. CylancePROTECT takes up less than 1% of CPU resources under typical use and with the recommended system specifications. Traditionally, antivirus and firewall solutions have been "heavyweight" and have slowed down systems considerably, reducing overall performance and efficiency.
  • Static code analysis. Rather than looking at what a program is doing and trying to isolate certain behaviors, a next generation solution such as CylancePROTECT can analyze code before execution, determining whether it is a malicious program before it ever has time to affect a system.

 

CylancePROTECT is a best-in-class next generation antivirus solution that are vastly superior to conventional antivirus systems.